Gen Z and the Future: A Mixed Outlook

Generation Z has mixed feelings about the future and what it holds,according to a recent survey by Student Affinity Network UNiDAYS.Given the current social,political and environmental environment,college-aged Zs around the world are concerned about what lies ahead.For brands,this presents both a challenge and an opportunity.Here are some steps smart marketers can take now to connect with this generation.  Sponsored by UNiDAYS.

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