Every weekday we bring you theAd Age/iSpot Hot Spots,new TV commercials tracked by电视台,the TV ad measurement and attribution company.The ads here ran on national TV for the first time over the weekend.
A few highlights: Uber Eats presents another installment in a series of ads starring "Randy Watkins,Man of Delivery" (actor Robert Powell III);this time he talks about all the affectionate nicknames his regular customers have bestowed on him.谷歌利用一段病毒视频展示了在另一个使用披头士“帮助”的广告中搜索“狗训练课程”是多么容易。作为它的原声带。And once again actor Jeffrey Wright stars in a Dell Technologies spot;this time he talks about how Dell's VMware AI is being deployed to fight malaria.
TV Impressions - Total TV ad impressions delivered for the brand or spot. Est.TV Spend - Amount spent on TV airings for the brand's spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV.The higher the score,the more complete views.中断广告播放的动作包括更改频道，pulling up the guide,fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average.The average is represented by a score of 100,总的指数范围是从0到200。For example,an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.